How to get your video from “just scroll through” to “click, like and share”
We have all been there, taking a picture with our camera does not always do justice for the color. But what if your brand or company is in that picture? DitzTV will reveal the secret why color in videos can change your audience from “just scroll through” to “click, like and share”.
We live in a digital world where everything around us is about content. Has anyone ever explained the importance of color in video to you? You are in the perfect place, as we will explain why color in video triggers your emotions (and connects!). Joel, a professional colorist, wil take you on a ride and explain the added value of implementing color correction in your video to promote your brand or company.
1.5 Min Read
The expert talking
In the mind-blowing interview with professional colorist Joel Sahuleka, owner of Feverfilm it has become clear to me that color is very important in video. Joel explained that color correction and grading is more than just adding some filters onto a screen, it is detail oriented and very time-consuming, but the end result is more than worth it.
A step-by-step process
Here is a small overview just to give you an insight in the steps that are taken when grading online video.
- First, graders take a look at the contrast of the complete picture.
- The second step is the white balance.
- The third step and most time-consuming step are the faces and their skin tones to make sure the people look as they should on screen.
- Emphasis. Where should the viewer focus on while watching the video.
- Look and feel.
- The final step is branding. Take a look at logos and color.
The importance of color correction
With the art of color correction and grading, you can be the judge on how something will look and feel. It is just a must that the intended colors of, for example a blue sky or green forest, be displayed as what they were meant to be. This is where the color process comes in. The art is to only color correct the film locally and not entirely, this can change the color of a person’s face or the color of the sky. By playing with these colors and adding the right tones to the different elements, you can increase the emotion it gives the viewer. If done correctly, you might even be able to persuade them to take an action because of the video.
“I see color correction and color grading as synonyms” Quotes Professional colorist Joel Sahuleka. Because he cannot not grade without the color correction. Color correction is one of the final steps of editing postproduction (together with audio correction). It makes the footage appear as natural as possible, as if you were in that scene yourself. But grading and color correction can cross each other easily. In theory, when the color correction process is finalized, the footage can be graded. Giving the video a more dramatic effect than the naturalistic feel what color correction already does. Grading is a more creative process.
“Skin tones are a very important factor; you can compare it to digital make-up. As a colorist you need to make sure people look healthy on screen” – Joel Sahuleka
Enjoy the show!
When you choose to invest in a high quality video, know that it is not complete unless the color has been corrected. When the process is finally complete, and it is really only complete after color correction, it is time to sit back with some popcorn, and see the magic happen on screen.
In this video we connect the albelli customers with their brand. How? By showing the specialists expertise and the way they care about the customers product – color correction applied by Joel.