We believe in the power of a story and we understand the target group like no other. Especially in the digital age where people receive more information than they can process, people need a story that appeals to them and moves them. This can only be achieved by knowing your audience. Therefore Video strategy!
For Swiss Sense The Netherlands and Germany we organised and guided a video strategy session with the marketing team in Uden. Together with our video strategist Chau Nguyen we took the team on a ride to
– describe their personas (Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way).
– we brainstormed about online video concepts for their socials channels (Instagram and Facebook).
– we made an implementation plan for the content calendar 2020.